| consumer electronics |

When competing in a highly sought after consumer demographic, balancing the product presentation with brand communication and triggering consumer’s interest are key objectives.

The new racetrack shape, with powerful shelf impact, fully utilizes all packaging sides to provide ample room for product display, information and imagery to appeal to teenagers and their parents.







SONIC is a New York based design studio specializing in the development of consumer electronics, appliances, medical equipment and structural packaging.